Program Branding

Postcard, Product, and Video advertising York University and Sheridan College's Program in Design


Graphic, Product, and Motion Designer


February to March 2019




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The project assigned was to design three postcards, a product, and video dedicated to advertising the York University and Sheridan College Joint Program in Design.



I wanted to express how the program allows a designer to choose an array of possible careers, and the freedom this provides. Along with this I wanted to express how the program in of itself is fun. 

This thought process brought me to the idea of toy kits. Inspired by Gundam kits, my postcards present a "build your own designer" type of narrative. Due to the fact that we were asked to design three, I was able to show different types of designers on each card, which expresses the freedom the program provides. 


I decided on a keychain as the product, since the design of the card was based off Gundam toy kits, I thought the idea would translate well onto this product.


Like the cards and product, I wanted the video to be fun and playful. I decided to stick with a simple concept with fun, quirky music.

Have an idea? Let's get in touch.

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© Rachael Ng 2019